Average resale price for Brooklyn Nets tickets drops 34% since the 2012-13 season.
When the New Jersey Nets moved to the brand new Barclays Center in Brooklyn, NY for the start of the 2012-13 season, the franchise had high hopes and expectations. With a roster featuring the likes of Deron Williams, Joe Johnson, Gerald Wallace and Brook Lopez, the team looked poised for contention.
Those expectations, along with the excitement of a new team in Brooklyn resulted in an average resale price (ARP) of $269 per ticket during the 2012-13 NBA season, according to Ticket Network.* These numbers were competitive with the top selling NBA teams like the Los Angeles Lakers and cross town rivals, New York Knicks.
After being eliminated in the first round of the 2013 playoffs, the Nets looked to bring in veteran talent for the upcoming season. The Nets traded Gerald Wallace, Kris Humphries, and draft picks for the Celtic’s Kevin Garnett, Paul Pierce, and Jason Terry in a blockbuster trade. For more ammo, newly retired All-NBA PG Jason Kidd was hired as the Head Coach. At this point, the Nets pre-season tickets still commanded a high ARP. The demand continued into the regular season and remained strong from start to finish for a healthy ARP of $250.
How did the Brooklyn Nets fall off in such a short period? After making it to the Conference Semifinals the previous year, the Nets were unable to retain Jason Kidd for the 2014-15 season. Player animosity and miscommunication from ownership led to a rocky franchise, upsetting fans in the process. Supporters began to take notice of the discombobulated team and by the end of the 2014-15 season the ARP dropped a staggering 27% to $195 per ticket.
The Nets failed to win a championship after employing a “win-now” strategy and the team was left with an aging roster and big holes to fill. After another disappointing season, the buzz and excitement seemed to be a distant memory.
In only a few short years a much different picture is being painted. For the fourth consecutive season, the average resale price for the Brooklyn Nets dropped. The $178 ARP for the 2015-16 season is a 34% decrease since the 2012-13 season, one of the largest drop offs of any team during the same time span. We also saw record low attendance numbers for the Barclays Center and fan interest is now comparable to when the team was still in New Jersey.
The Nets will have nearly $40 million in cap space heading into next season after buying out Deron Williams’ contract and finally ridding Joe Johnson’s $25 million salary. They have the money and right city to attract a high-profile free agent like Kevin Durant, Brandon Jennings or Mike Conley. Hopefully the front office can get the job done and turn the franchise around.
*Ticket sales data as of 3/10/2016 9:00 a.m. EDT. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes. TicketNetwork.com is an online ticket marketplace and is in no way associated with the trademark owners or artists mentioned.