Although it has only been around for five years, Life is Beautiful Festival in Las Vegas is on the rise. In 2017, Life is Beautiful has attracted the biggest and most influential names in music this year to headline the event. Chance The Rapper, Lorde, Gorillaz and Muse are scheduled to be main draws this upcoming weekend.
However, at every festival there are lesser known artists that can make just as big of an impact. Finding these gems early on in their career and watching them become stars is a great joy for passionate music fans.
Here are my top five choices for those soon-to-be-star performers at Life is Beautiful this weekend.
A dose of real rap is exactly what you’ll get if you head to Vince Staple’s performance on Sunday at Life is Beautiful. Staples has a growing following in the rap community thanks in large part to his overall attitude. He gives off vibes of an indie-rapper, bucking conventional trends to blaze his own trail in the hip-hop industry.
The West coast rapper should have a large following being that the festival is going down in Las Vegas. His last album, Big Fish Theory, was critically acclaimed and should add to the crowd as well.
His bars are witty and thoughtful, and his beats bump like any West coast rapper’s should. However, Vince Staples has a creative way of adding instruments to prevent them from sounding mundane or repetitive.
If you need a couple recommended tracks to persuade to attend his set, check out “Norf Norf” and “Big Fish.”
One of the most underrated sets of the entire weekend at Life is Beautiful will be Mura Masa. The up-and-coming DJ is a rising star and has made music with some of the biggest names in the industry today. A$AP Rocky, Desiigner and Charli XCX are the most popular to date, but won’t be the last.
Just a 21-year old kid, Mura Masa is only beginning to realize his potential. He is off to such a hot start, only time will tell if he can keep up this incredible pace. One thing is for certain, he has amassed plenty of hits to put on an epic performance in Vegas this weekend.
House music and EDM are beginning to blend with hip-hop, and Mura Masa is at the forefront of the movement. His music can connect with an array of fans, and he has proven that he doesn’t need his music attached to a big name to be successful.
Additionally, his melancholy music is perfect for the Las Vegas festival, Life is Beautiful. Be on the look out for artists to join him on stage to give his popular songs that extra boost they need when performed live.
Another 21-year old bursting on to the music scene is Norwegian songstress Sigrid. She is carving out a nice niche in the synth pop genre, and is seemingly following the career path of Katy Perry and Kesha. However, her vocal talent reminds me a little bit of Lorde, so a blend of all those artists has her career on a promising trajectory.
Mostly known in Europe, Sigrid is hoping that a run of U.S. festivals will get her name out there. With two hits on YouTube totaling over 4.5 million views, it is only a matter of time before she erupts worldwide.
“Don’t Kill My Vibe” is the top song by far, but “Plot Twist” showcases her talent in a bit of a different way. The former is definitely where the Lorde comparison comes in to play while the latter will remind fans of that synth pop that Kesha routinely made when she first came on to the scene.
Sigrid will bring an infectious attitude to the stage. With not that many people knowing exactly who she is just yet, a front row spot will be easy to snag if you want to see Sigrid live.
We couldn’t complete the list without a house music artist. The genre of house music and Las Vegas are a perfect match. The non-stop partying and bright lights are synonymous with both. Known mostly in Australia, the crowd in Las Vegas should fall in love with his music.
He has played at popular festivals before so he won’t be a stranger to the bright lights in Sin City. Hayden James has also opened for Odesza, so he is definitely respected in the house music community.
The DJ from Down Under will definitely be bringing some hits with him to Las Vegas as well. He has numerous songs to cross the 1 million view threshold, and his biggest hit, “Something About You,” has over 10 million. That same hit has also been remixed by Odesza, increasing its popularity.
The party will be going all weekend long, but will be turned up a notch when Hayden James hits the stage.
In my humble opinion, I have saved the best for last. For casual music fans of a variety of different genres, they might still be unfamiliar with Russ. Any hip-hop head will get there early to this set which is sure to be packed by his first song.
Russ is paving the way for many artists to follow in his footsteps. His growth is incredibly organic, as most of his fame comes from owning the world of SoundCloud streaming. His hit, “What They Want” is a platinum single that announced his arrival in the rap game. He can often enter zones where he releases a song a day for a week straight. His constant effort to give his fans new music has helped him reach mainstream success so quickly.
His latest release, an album titled, There’s Really a Wolf was well-received as well. Besides rapping, Russ continuously reminds detractors no one puts in more work than him. He writes, produces and mixes all of his music. That grind and commitment is rare to find these days in hip-hop.
He also has quite the opinion on the newest wave of hip-hop. Mumble rap and rhymes glorifying drug use don’t hit home for Russ. He tries to deliver a real message. There is no need to stretch the truth, become something he is not or try to sell out to make more money. Russ is a real one. His set at Life is Beautiful will be one to remember.
For the complete schedule of headliners and Life is Beautiful ticket options, TicketNetwork.com has you covered.