As reports continue to circulate that NBA Commissioner David Stern will cancel two more weeks of the upcoming NBA season due to the ongoing lockout, NBA fans and their non-player employees are growing more pessimistic by the day.
Stop any NBA fan on the street and ask them if they think there will be an NBA season, and I bet the majority will respond with a “no,” a sentiment that is reflected in the number of tickets sold here at TicketNetwork.com. Since the lockout began on July 1, customers have purchased fewer than 10 percent of the number of NBA tickets that they did during the same date range in 2010*.
NBA fans’ pessimism is more clearly illustrated when you compare the sales during the lockout to those from the recent NFL lockout. While NFL ticket sales did suffer during their lockout, football fans seemed more confident the league wouldn’t miss any action. Customers purchased nearly three times as many tickets as the NBA has sold thus far, despite the fact that NFL teams only have 8 home games each compared to the 41 home games played by NBA teams.