Affordability and availability were important when it came to the top-selling tickets of 2014. Ringling Bros. Circus and Disney on Ice: Frozen, the two family-friendly shows that were the best-selling events on online ticket marketplace TicketNetwork’s* exchange this year. The two shows represented those themes very well by offering many events throughout the year with low ticket prices.
With an average selling price of $37 per ticket, as well as dozens of events across the United States, Ringling Bros. was an affordable and very available choice for parents looking to take the kids to an entertaining show. Meanwhile, Frozen’s success was also partially based on the continued excitement from the 2013 movie, and everything “Frozen” in general. Although its average selling price was higher at $74, it was still at a point that many families could easily afford.
As discussed in the upcoming sections, affordability and availability also applied to many of the top concert and theater events.